LATAM X CS:GO
During Cyber Monday, instead of competing with other airlines, LATAM Airlines shifted their target to one of the largest gaming communities instead.
One of the most played game in Argentina, Brazil, and Chile is Counter Strike: Global Offensive (CS:GO). With 1M players daily, CS:GO is a first-person shooter game known for itβs large community and incredibly pricey skins β with some fetching over $100k. For the players, the only thing that could be better than a limited edition skin is attending the CS:GO Major Championship event. The 2024 event will be hosted in Paris, a location where LATAM is currently looking to expand.
Insight:
Client: LATAM Airlines
Copywriter: Jonathan Crossley
Agency: MRM

