Meijer There’s a Me in every Meijer
It all began with the idea of how Meijer is every Mid-Western’s comfort go-to choice of grocery store. We know it’s a bold claim to make because everyone is different, and have different needs.
But what if we really do have everything for everyone?
We created a campaign that aims to be inclusive to everyone in different stages of their lives. Whether you’re a freshman doing laundry for the first time, or a self-proclaimed gourmet chef.
ECD: David Bierman
ACD: Krystle Lilliesternia, Corey Krause
AD: Francine Siew
Copywriter: Hillary Gawlik
Agency: MRM
I also took the campaign further by creating a Monday through Sunday visual that could be implemented throughout this rebranding. Showcasing how Meijer has what you need for different days of the week, from Taco Tuesdays to Saturday game nights.
